You Have Been Asked to Advise Waltham Furniture, a Company

question 10

Multiple Choice

You have been asked to advise Waltham Furniture, a company that seeks to serve a target middle-class customer demographic obsessed with the quality and price of products. Your proposed value proposition for this company to offer to its customers would be to

• A)identify the unique features of your client's furniture without comparing it with a rival's products.
• B)offer copycat furniture at low cost but an average quality compared to your client's rivals.
• C)offer the same quality of furniture as do your client's rivals but at a high cost based on greater market share and higher brand value.
• D)provide comparable quality furniture at a much lower price than your rivals but leave the final assembly of purchased furniture to customers accompanied by an easy-to-follow assembly guide.
• E)market and sell only average quality furniture compared to your rivals at an imperceptible difference in price.

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Definitions:

Support Staff

Employees who provide administrative or technical services to aid the primary functions of an organization, institution, or industry.

Profit-Sharing Plan

A retirement plan where companies share a portion of their profits with employees, which is allocated to individual employee retirement accounts.

Job Classification

The categorization of jobs or positions within an organization based on duties, responsibilities, and pay scales.

Prorated Refund

A refund amount calculated to give back the proportionate value of an unused service or product, adjusted according to the time left or not consumed.