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An Established Company in a Market Decides to Donate a Part

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Essay

An established company in a market decides to donate a part of its profits to a children's charity to improve its market image. Soon after, it launches a website that offers new clothes, accessories, and books that could be donated to various children's charities by interested parties. The company gained positive publicity and its sales went up. What would you say about this strategy?


Definitions:

Enterprise Resource Planning (ERP)

An integrated management of main business processes, often in real time and mediated by software and technology, aimed at improving efficiency and data accuracy.

Global Database

A comprehensive collection of data or information accessible from multiple countries, often used for research, analysis, or business intelligence.

Surplus Materials

Excess resources or goods that are available after satisfying the planned demand or requirement.

Scrap Disposal

The process of removing, processing, and recycling waste materials generated during manufacturing or consumption.

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