An Evolving Strategy for a Ride-Share Business Like Uber or Lyft

question 44

Multiple Choice

An evolving strategy for a ride-share business like Uber or Lyft is not likely to be triggered by

• A)their need to keep strategy in step with changing circumstances, market conditions, and changing customer needs and expectations.
• B)the proactive efforts of their managers to fine-tune and improve one or more pieces of the strategy.
• C)their need to abandon some strategy features that have been faltering or are no longer working well.
• D)their need to respond to the newly initiated actions and competitive moves of manufacturers of autonomous vehicles.
• E)their need to respond to short-term swings in the stock market that impact timing of an initial public offering (IPO).

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Definitions:

Global Sales

Refers to the total sales of products or services worldwide, encompassing various geographic regions and international markets.

Franchising Agreement

A legal contract in which a well-established business grants another party the right to operate under its brand and sell its products or services.

Global Expansion

The process of a business extending its operations and influence to multiple countries beyond its home country.

Trade Agreements

Formal arrangements between countries that determine the rules of trade, including tariffs and import quotas.