Examlex
A mobile on-demand transportation company with an established brand name uses a unique mobile app and GPS mapping technology to reduce the time for drivers to pick up passengers and take them to their destinations. It then gives the mobile apps away free to all riders. Which of the five generic strategies is this company using?
Ordinary Gain
A profit resulting from business operations or the sale of assets, excluding extraordinary items and discontinued operations.
Extraordinary Gain
A gain resulting from events or transactions that are both unusual in nature and infrequent in occurrence, separated from regular business operations.
Fair Market Value
The price at which an asset would sell in the market under conditions where buyers and sellers are acting freely, informed, and without undue pressure.
Book Value
The net value of a company's assets as listed on the balance sheet, calculated as total assets minus intangible assets (like goodwill) and liabilities.
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