Which of the Following Pairs of Variables Are Least Likely

question 28

Multiple Choice

Which of the following pairs of variables are least likely to be useful in drawing a strategic group map?

• A)geographic market scope and degree of vertical integration
• B)brand name reputation and distribution channel emphasis
• C)product quality and product-line breadth
• D)level of profitability and size of market share
• E)price/perceived quality and image range and the extent of buyer appeal

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Definitions:

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Herbert Gans

An American sociologist known for his work in urban sociology, planning and public policy, and the study of culture.

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Occupations or tasks considered unpleasant, physically or morally challenging, but necessary for society's functioning.

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A program of land redevelopment in areas of moderate to high density urban land use, focusing on improving neighborhoods that are substandard, rundown, or otherwise underdeveloped.