Two Friends of Yours Are Considering Opening a Pizza Parlor

question 8

Essay

Two friends of yours are considering opening a pizza parlor and delivery service within walking distance of your campus. They have asked you to help them identify the competitive pressures stemming from the threat that new firms will enter the pizza segment of the restaurant industry. What information can you give them?

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Definitions:

New Markets

Refers to previously unexplored or unengaged customer segments or geographic areas that a business aims to enter.

ACCOR

A multinational hospitality company based in France, operating hotels, resorts, and vacation properties across various countries.

Adaptive IHRM Strategy

An approach in international human resource management that adjusts policies and practices to fit the cultural, legal, and economic contexts of different countries.

Local Employees

Individuals employed by a company who are from, or reside in, the same country where the organization's operations are located, contrasting with expatriate employees.