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Rivalry among competing sellers is generally less intense when
Cultural Relativism
The principle that an individual's beliefs and activities should be understood by others in terms of that individual's own culture.
Ethical Imperialism
The practice of applying one's own ethical standards to individuals or organizations from different cultural or societal backgrounds.
Ethical Dilemma
A situation in which a person must choose between conflicting moral principles, making it challenging to determine the right course of action.
Potential Benefit
The prospective advantages or gains that may be realized from a particular situation, action, or decision.
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