Assigning a Weight to Each Measure of Competitive Strength Assessment

question 86

Multiple Choice

Assigning a weight to each measure of competitive strength assessment is generally analytically superior because

• A)a weighted ranking identifies which competitive advantages are most powerful.
• B)an unweighted ranking does not discriminate between companies with high and low market shares.
• C)it singles out which competitor has the most competitively potent core competencies.
• D)weighting each company's overall competitive strength by its percentage share of total industry profits produces a more accurate measure of its true competitive strength.
• E)all of the various measures of competitive strength are not equally important.

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