Remedying a Cost Disadvantage Associated with Activities Performed by Forward

question 101

Multiple Choice

Remedying a cost disadvantage associated with activities performed by forward channel partners (wholesale distributors and retail dealers) would not involve

• A)changing to a more economical distribution strategy such as putting more emphasis on cheaper distribution channels (perhaps direct sales via the Internet)or perhaps integrating forward into company-owned retail outlets.
• B)enhancing differentiation through activities such as cooperative advertising at the forward end of the value chain.
• C)pressuring distributors/dealers and other forward channel allies to reduce their costs and markups.
• D)insisting on across-the-board cost cuts in all value chain activities-those performed by suppliers, those performed in-house, and those performed by distributors/dealers.
• E)collaborating with forward channel allies to identify win-win opportunities to reduce costs.

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