Calculating Competitive Strength Ratings for a Company and Comparing Them

question 98

Multiple Choice

Calculating competitive strength ratings for a company and comparing them against strength ratings for its key competitors helps indicate

• A)which weaknesses and vulnerabilities of competitors the company might be able to attack successfully.
• B)which competitors are in profitable strategic groups and which competitors are in unprofitable strategic groups.
• C)which competitors are employing offensive strategies and which competitors are employing defensive strategies.
• D)which competitors are likely to make money and which are likely to lose money in the years ahead.
• E)what the industry's key success factors are.

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