Examlex
A major drawback of using a low-cost provider strategy is
Product's Appeal
Refers to the qualities of a product that attract and satisfy consumers' desires or needs.
Emotional Appeals
Persuasive techniques that attempt to influence an audience's feelings to inspire a desired reaction or decision.
Aristotle
An ancient Greek philosopher and scientist whose work covers various knowledge areas, including metaphysics, ethics, and logic.
Pathos
An appeal to emotion in rhetoric or literature, aiming to persuade or move the audience through feelings and passions.
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