Hilton Hotels Has Diversified Its Lodging Brands by Adding Curio

question 14

Multiple Choice

Hilton Hotels has diversified its lodging brands by adding Curio Collection, Tapestry Collection, and Canopy by Hilton, properties that offer stylish, distinctive decors and personalized services that appeal to young professionals seeking distinctive lodging alternatives. Managers can enhance the differentiation of these new brands based on all of these value drivers except

• A)striving to create superior product features, design, and performance.
• B)striving for innovation and technological advances.
• C)pursuing continuous quality improvement.
• D)increasing the intensity of marketing, brand building, and sales activities.
• E)seeking out low-quality inputs.

---

Definitions:

Footnotes

Notes at the bottom of financial statements that provide additional details and clarifications about the financial data presented, offering insights into accounting policies and specific line items.

Cash Control

Includes the methods and procedures that are implemented to monitor, manage, and protect the company's cash transactions and balances.

Safeguarding Cash

Implementing measures and controls to protect cash assets from theft, fraud, or misuse.

Contractual Restrictions

Limitations placed on transactions, operations, or activities that are outlined in a legal contract between parties.