A Broad Differentiation Strategy Is Generally Not Suitable for Attaining

question 16

Multiple Choice

A broad differentiation strategy is generally not suitable for attaining a competitive advantage when

• A)buyer needs and preferences are too diverse to be fully satisfied by a standardized product.
• B)few rivals are pursuing a similar differentiation approach.
• C)products of rivals are weakly differentiated.
• D)there are many ways to differentiate a product or a service and many buyers perceive these differences valuable.
• E)technological change is fast-paced and competition revolves around rapidly evolving product features.

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Definitions:

Packaging

This refers to the materials and designs used to wrap or protect goods for sale, storage, or distribution.

Designing

The process of creating a plan or convention for constructing an object, system, or measurable human interaction.

Container

A large, standard-sized metal box used for transporting goods efficiently, especially on ships and trains.

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The process of tracking and analyzing mentions of a brand across social media and other online platforms to gauge public sentiment.