Examlex
Market circumstances that make a focused low-cost or focused differentiation strategy attractive are characterized by
Glocalization
The process of firms standardizing their products globally, but using different promotional campaigns to sell them.
Marketing Strategy
A long-term plan designed to achieve a company's marketing goals by understanding customer needs and creating a clear positioning for the product or service.
Economic Trends
The general direction in which an economy is moving, based on statistical measures such as growth rates, inflation, and unemployment.
Social Trends
Patterns of change or stability in societal behaviors, attitudes, and cultural norms over time, which influence various aspects of society such as consumer behavior.
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