The Risks of a Focused Strategy for a Company Like

question 64

Multiple Choice

The risks of a focused strategy for a company like Canada Goose are the

• A)chance that niche customers will bargain more aggressively for good deals than customers in the overall marketplace.
• B)potential for the preferences and needs of niche members to shift over time toward product attributes desired by buyers in the mainstream portion of the market.
• C)potential for the segment to be highly vulnerable to economic cycles.
• D)potential for segment growth to race beyond the production or service capabilities of incumbent firms.
• E)potential for the segment to become too specialized for other multisegmented rivals to enter.

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Definitions:

Refund

A refund is the return of money to a purchaser following dissatisfaction with goods or services bought.

Packaging Process

The method and materials used to wrap or protect goods for distribution, storage, sale, and use.

Dishonest

Lacking integrity or honesty; engaging in fraudulent or deceitful behaviors.

Handle a Complaint

The process of addressing and resolving a customer's dissatisfaction or problem with a product or service.