The Target Market of a Best-Cost Provider Is

question 112

Multiple Choice

The target market of a best-cost provider is

• A)value-conscious buyers.
• B)brand-conscious buyers.
• C)price-sensitive buyers.
• D)middle-income buyers.
• E)young adults (in the 18-35 age group).

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Definitions:

Measure of Value

A function of a medium of exchange that allows it to serve as a common denominator to express the value of goods and services.

Demand Deposits

Bank accounts from which deposited funds can be withdrawn at any time without any notice to the institution, such as checking accounts.

Fed

Refers to the Federal Reserve System, which is the central banking system of the United States, responsible for monetary policy.

Checkable Deposits

Deposits in a bank or other financial institution against which checks can be written or ATM or debit card transactions can be made.