Examlex
What are the distinctive features of a focused differentiation strategy? How is it different from a broad differentiation strategy?
Online Promotions
Marketing activities conducted via the internet, including social media advertising, email marketing, and search engine marketing, aimed at increasing brand visibility and sales.
Webrooming
The practice of researching products online before buying them in a physical store, contrasting with showrooming.
Examining Products
The comprehensive analysis and evaluation of a product's design, features, quality, and market positioning to assess its competitiveness and potential for success.
Multichannel Marketing
The practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc.
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