A Good Example of Blue-Ocean Type of Offensive Strategy Is

question 56

Multiple Choice

A good example of blue-ocean type of offensive strategy is

• A)a company like EERO that leapfrogged rivals in innovation in the home Wi-Fi market.
• B)a company like EasyJet that developed a cost advantage to undercut its rivals in passenger airlines
• C)a company like Home Depot that adopted and improved on the good ideas of other companies.
• D)a company like Australian winemaker Casella Wines that created a Yellow Tail brand designed to appeal to a wider market, one that also includes consumers of other alcoholic beverages.
• E)a company like Google that plays hardball, aggressively pursuing competitive advantage and trying to reap the benefits a competitive edge offers-a leading market share, excellent profit margins, and rapid growth.

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Definitions:

Genetically Inherited Factors

Characteristics and traits passed from parents to offspring through their genes.

Conj

Short for "conjunction," it is a logical connector indicating that two statements, terms, or conditions must be true simultaneously.

Add

To combine two or more quantities or values to find their total.

Add

The mathematical operation of combining two or more quantities to achieve a sum or total.