To Fend Off a Competitive Attack, Defensive-Minded Companies

question 111

Multiple Choice

To fend off a competitive attack, defensive-minded companies

• A)remain steadfast to current product features and models to ensure resources are not diverted toward unproductive efforts.
• B)avoid giving suppliers volume discounts or providing them with better financing terms from the strategic response in order to maintain current profitability levels.
• C)use innovation and intellectual property protection to obtain product line exclusivity to force competitors to use other distributors.
• D)void all lengthy warranties to save money.
• E)avoid competitor's clients since their loyalty will not allow them to switch.

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