Market Conditions and Factors That Tend Not to Favor First

question 64

Multiple Choice

Market conditions and factors that tend not to favor first movers include

• A)buyer behavior that is readily attracted to new technology or product features.
• B)conditions that make imitation difficult and absolute cost advantages that accrue to those who make early commitments to new technologies, components, or distribution channels.
• C)quick market penetration and strong loyalty among first-time customers.
• D)growth in demand that depends on the development of complementary products or services that are not currently available and new-industry infrastructure that is needed before buyer demand can surge.
• E)pouring too few resources into getting ahead of the market opportunity.

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Definitions:

Measure of Effect Size

A quantitative reflection of the magnitude of a difference or relationship, providing insight beyond simple significance tests.

Error Variance

Variability that cannot be explained or accounted for.

Statistical Power

The probability that a statistical test will correctly reject a false null hypothesis, or the test's sensitivity to detect an actual effect when there is one.

Cohen's D

Estimate of the magnitude of the difference between the means of two groups measured in standard deviation units.