A Global Strategy Is One in Which a Company Performs

question 54

Multiple Choice

A global strategy is one in which a company performs all of the following tasks, except it

• A)employs the same basic competitive approach in all countries where it operates.
• B)sells much of the same products everywhere.
• C)strives to build global brands.
• D)coordinates its actions worldwide with strong headquarters control that represents a think-global, act-global approach.
• E)uses local brand names to cater to a country's specific needs.

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Definitions:

Comprehension

The ability to understand, process, and integrate information.

Criterion Validity

A measure of how well one variable or set of variables predicts an outcome based on some criterion measure.

Valid Measure

A tool or procedure that accurately reflects the concept that it is intended to measure.

Set

A collection of distinct objects, considered as an object in its own right in mathematics.