The Approach of a Firm Using a "Think-Global, Act-Local" Version

question 88

Multiple Choice

The approach of a firm using a "think-global, act-local" version of a transnational strategy entails

• A)producing and marketing a variety of product versions under the same brand name, with each different version being designed specifically to accommodate the needs and preferences of buyers in a particular country.
• B)having little or no strategy coordination across countries.
• C)pursuing the same basic competitive strategy theme (low cost, differentiation, best cost, focused)in all countries where the firm does business but giving local managers some latitude to adjust product attributes to better satisfy local buyers and to adjust production, distribution, and marketing to be responsive to local market conditions.
• D)selling the company's products under a wide variety of brand names (often one brand for each country or group of neighboring countries)so buyers in each country market will think they are buying a locally made brand.
• E)selling numerous product versions (each customized to buyer tastes in one or more countries and sometimes branded for each country), but opting to only sell direct to buyers at the company's website so as to bypass the costs of establishing networks of wholesale/retail dealers in each country market.

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Definitions:

Mock Executions

Simulated executions used as a form of psychological torture.

Combat Traumas

Psychological distress or disorders resulting from experiences in combat, including PTSD.

Posttraumatic Stress Disorder

An emotional and mental disorder set off by going through or seeing a frightening event, characterized by ongoing nightmares, flashback episodes, and severe anxiousness.

Civilian Trauma

Psychological or physical trauma experienced by civilians, often due to accidents, natural disasters, or violence not related to military conflict.