A Strategy That Incorporates Elements of Both Multidomestic and Global

question 38

Multiple Choice

A strategy that incorporates elements of both multidomestic and global strategies is termed a "transnational" strategy, but sometimes it is referred to as a(n) ________ strategy.

• A)glocalization
• B)international
• C)think-local, act-global
• D)cross-border integrated
• E)standardized integrated

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Definitions:

Maintained Markup

The practice of keeping the difference between the cost price and selling price consistent across products or over time.

Original Markup

The initial amount added to the cost price of goods to determine their selling price.

Gross Margin

A company's revenue minus its cost of goods sold, which measures the efficiency of a company in managing its direct production costs.

Off-Price Retail

Retail stores that sell branded goods at lower than the manufacturer's suggested retail prices, often through purchasing overstocked or out-of-season items.