When a Company Operates in the Markets of Two or More

question 103

Multiple Choice

When a company operates in the markets of two or more different countries, its foremost strategic decision is

• A)whether to test the waters with an export strategy before committing to some other competitive approach.
• B)whether to vary the company's competitive approach to fit specific market conditions and buyer preferences in each host country or whether to employ essentially the same strategy in all countries.
• C)whether to maintain a national (one-country)manufacturing base and export goods to the other countries.
• D)which foreign companies to team up with via strategic alliances or joint ventures.
• E)whether to use strategic alliances to help defeat its rivals.