Profit Sanctuaries Are Found to Differ by a Company's Strategy

question 9

Multiple Choice

Profit sanctuaries are found to differ by a company's strategy, such that a(n)

• A)domestic-only company has access to many profit sanctuary locations worldwide.
• B)international competitor usually has a profit sanctuary in its home market and may have other sanctuaries in countries where it has a strong position and market share.
• C)globally competitive company generally has a profit sanctuary outside its home market in countries where it is a market leader and enjoys a strong competitive position.
• D)transnational company has profit sanctuaries in every country where it operates.
• E)company competing in a few country markets has more profit sanctuaries.

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Definitions:

Flexibility

denotes the ability to adapt, change, or be modified easily to fit new conditions or circumstances.

Frontline Employees

Workers who deal directly with customers, performing critical services and representing the company's face to its clientele.

Marketing Strategy

A comprehensive plan formulated by a business to achieve specific marketing objectives and to appeal to the target audiences.

Cultural Controls

Strategies used within organizational culture to guide employee behavior and align it with company goals.