Explain Why a Company Desirous of Competing in Foreign Markets

question 61

Essay

Explain why a company desirous of competing in foreign markets needs to pay careful attention to where it locates it value chain activities.

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Definitions:

Response

The reaction or reply to a stimulus or situation, which can be observed in various contexts such as customer feedback or biological reactions.

Speaker

An individual who delivers speeches or presentations to an audience, providing information, perspectives, or insights on various topics.

Communication Channel

A medium through which information is transmitted from one entity to another, encompassing verbal, non-verbal, and digital methods.

IMC

Integrated Marketing Communications (IMC) is a strategic approach to ensuring that all forms of communications and messages are carefully linked together to have a unified and consistent message.