What Are the Advantages and Benefits of Using an Industry

question 97

Essay

What are the advantages and benefits of using an industry attractive-business strength matrix to evaluate a diversified company's lineup of businesses?

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Definitions:

CSR Effort

Initiatives implemented by a company to positively impact society, including ethical business practices, philanthropy, and sustainability efforts.

PR Department

A division within an organization dedicated to managing the public image and relationships of the company with external stakeholders through media, communication strategies, and branding.

AVE

Stands for Advertising Value Equivalency, a metric used in public relations to measure the benefit of media coverage by equating it to the cost of equivalent paid advertising space.

Manufacturing Defect

A flaw or imperfection in a product that deviates from its intended design, which can affect its functionality or safety.