Building Organizational Bridges with External Allies Is Aided by

question 12

Multiple Choice

Building organizational bridges with external allies is aided by

• A)appointing "relationship managers" and giving them responsibility for making particular strategic partnerships or alliances generate the intended benefits.
• B)agreeing with allies to meet frequently and make all decisions pertaining to the alliance on the basis of mutual agreement and consensus.
• C)getting each strategic ally to agree to appoint someone as head of the collaborative effort and to give that person the authority to enforce tight coordination of joint activities.
• D)forming a 50-50 joint venture with each strategic partner, and then assigning people to the joint venture that has the authority and responsibility to enforce tight coordination.
• E)entering into a written agreement detailing the roles and responsibilities of the company and the ally/partner, setting forth the results that are expected, establishing deadlines for achieving these results, and designating the people who are to be responsible for making the collaborative effort work successfully.

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Definitions:

Financial Viability

The ability of an entity to generate sufficient income to meet operating payments, debt commitments, and, where applicable, to allow for growth while maintaining service levels.

Target Customers

Individuals or groups identified as the most likely to purchase a company's products or services.

Market Segments

The classification of a broader market into smaller consumer groups with similar needs, characteristics, or behaviors.

Customers

Individuals or businesses that purchase goods or services from a company.