A Corporate Culture Founded on Ethical Business Principles and Socially

question 71

Multiple Choice

A corporate culture founded on ethical business principles and socially approved values

• A)virtually guarantees that a company will be (or soon become)the acknowledged industry leader because of the ethical and socially approved manner in which its business is being conducted.
• B)doesn't necessarily impact a company's long-term strategic success favorably or unfavorably.
• C)does more to detract from a company's chances for strategic success and market leadership than to help it.
• D)is a positive force underlying a company's long-term financial success and reduces the likelihood of lapses in ethical and socially approved behavior that can damage the company's reputation.
• E)is seldom more than window-dressing and is generally regarded by customers, suppliers, employees, shareholders, and society at large as nothing more than good public relations.

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Definitions:

Product Life Cycle

The progression of a product through four stages: introduction, growth, maturity, and decline, each affecting the marketing strategy and profitability of the product.

Scale Effects

Economic concept that refers to the cost advantages that a business can achieve due to the expansion of its production size.

Market Share Effects

Describes the impact changes in a company's market share have on its competitive position and profitability.

Ethnographies

A qualitative research method involving the systematic study of people and cultures from the insider's perspective, primarily through observation and interviews.