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When a company's culture is out of sync with what is needed for strategic success and good strategy execution
Parallel Forms Validity
The degree to which two different forms of a test measure the same attributes or content.
Measure
A method or tool used to assess, quantify, or determine the level or degree of a variable or attribute.
Validity
Validity refers to the extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.
Content Validity
The extent to which a test or measure covers the content it's supposed to cover.
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