The Place for Management to Begin in Trying to Change

question 61

Multiple Choice

The place for management to begin in trying to change a problem culture is

• A)identifying facets of the present culture that are obstacles to executing the company's strategy and meeting performance targets.
• B)spending heavily on programs to train employees in the ways and beliefs of the new culture to be implanted.
• C)visibly praising and rewarding people who exhibit traits and behaviors that undermine the existing culture.
• D)writing a new value statement and describing in highly motivating terms the kind of culture that is needed.
• E)instituting incentive compensation programs that generously reward employees for adopting best practices.

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Definitions:

Product Life Cycle

The progression of a product through different stages from introduction to growth, maturity, and decline, each affecting the marketing strategy and business decisions.

GPS SmartSole

A wearable technology insole that is GPS-enabled, allowing for the tracking of the wearer's location, primarily used for safety purposes.

Marketing Objective

A specific, measurable goal that a company aims to achieve through its marketing efforts.

Stimulate Trial

Marketing techniques intended to encourage first-time purchases or use of a product or service by potential customers.