The Goal of the Ocean Sole Project Is to

question 26

Multiple Choice

The goal of the Ocean Sole project is to

• A) bring awareness to endangered species.
• B) prohibit ships from releasing waste into the ocean.
• C) recycle marine pollution and generate public awareness of marine pollution.
• D) generate funds for environmental education.

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Definitions:

Buzz Marketing

A viral marketing technique that aims to maximize word-of-mouth potential of a campaign or product through conversations among consumers.

BzzAgent

A word-of-mouth marketing company that enlists everyday consumers to voluntarily promote products and services in exchange for samples or experiences.

Aspiration Group

A group of individuals a person admires and wishes to emulate or join, often influencing their purchasing decisions and lifestyle choices.

Brand Community

A specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.