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In comprehensive reviews,Beutler et al.(1994,2004) concluded that
Perceptual Map
A visual tool in marketing used to display the positioning of different products or brands against specified criteria in the minds of consumers.
Adult Perceptions
Refers to the way in which adults interpret and make sense of information or stimuli based on their experiences and knowledge.
Perceptual Map
A visual tool used in marketing to display the position of a company's products, services, or brand among competitors, typically along two or more axes representing different attributes.
Important Product Attributes
Key features or characteristics of a product that are significant to consumers and can influence their purchase decision.
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