DrOlaf and Marcus Are Proceeding Through a Systematic Desensitization Exercise

question 20

Multiple Choice

Dr.Olaf and Marcus are proceeding through a systematic desensitization exercise when Marcus signals that he feels anxious.Given what you know about the treatment,what should happen next?

• A) Dr. Olaf should halt the treatment entirely, and he and Marcus should spend time trying to identify the origin of Marcus's anxiety.
• B) Dr. Olaf should reassure Marcus that the anxiety is normal, but that he must endure it until it subsides naturally.
• C) Dr. Olaf should direct Marcus to stop visualizing the scenario and help him to relax, and then they should resume the exercise.
• D) Dr. Olaf should direct Marcus to stop visualizing that scenario and they should move to the next one up the hierarchy.

Grasp the impact of new technology on traditional advertising mediums.

Understand the importance of target audience identification and segmentation in advertising.

Recognize the challenges and opportunities in online and digital advertising, including click fraud and mobile marketing.

Understand the concept of click-through rates in digital advertising and factors affecting it.

---

Definitions:

Price-taker Industry

An industry in which individual firms have no control over the price of their product; they "take" the market price as given.

Long-run Equilibrium

A state in which all factors of production and costs are variable, and firms no longer have any incentives to enter or exit the market, resulting in an optimal allocation of resources.

Marginal Cost

The increase in cost resulting from the production of one additional unit of a good or service.

Perfectly Elastic

Describes a market situation where the quantity demanded or supplied changes infinitely with even a slight change in price, indicating extreme sensitivity.