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Protection Motivation Theory posits that behavior is a function of
Gross Margin
A company's revenue minus its cost of goods sold, divided by revenue, expressed as a percentage, indicating the percentage of revenue that exceeds the cost of goods sold.
Inventory
Inventory comprises the goods and materials a business holds for the purpose of resale or production.
Consolidated Net Income
The total earnings of a corporation, after taxes and expenses, including its subsidiaries, presented in a single financial statement.
Comprehensive Income
A measure of all changes in equity during a period except those resulting from investments by and distributions to owners.
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