Which of the Following Scenarios Includes an Overarching Objective Relevant

question 8

Multiple Choice

Which of the following scenarios includes an overarching objective relevant to the use of social media marketing as part of a brand's promotional mix?

• A) A hair salon charges customers a small fee to book online appointments through their Facebook page.
• B) A retailer uses its Facebook page to create a smoother supply chain process among the producers that supply products.
• C) Paul monitors his company's Facebook page to react to and influence consumers in their decision- making process when purchasing his company's products.
• D) Mary uses her Facebook page primarily to send out mass communication promotional messages to her consumers.
• E) Mark is always thinking of ways to charge customers on his company's Facebook page.

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Definitions:

Management Performance Indicators

Metrics used to monitor and assess the effectiveness and efficiency of managerial actions in meeting organizational goals.

Environmental Performance

A measure of how well an organization or country is managing its environmental responsibilities and reducing its environmental impact.

Environmental Management Accounting

An accounting method that tracks both financial and environmental performance of a business.

Financial

Relating to money or how money is managed.