Which of the Following Is the Best Example of an Actionable

question 7

Multiple Choice

Which of the following is the best example of an actionable objective?

• A) To inspire happiness throughout the world by creating hope and wisdom on our company's Facebook page.
• B) To increase site awareness by 100 percent with the addition of social commerce sharing applications by the third quarter of 2012.
• C) To promote goodwill through positive word-of-mouth on our Twitter account in the not-so-distant future
• D) To increase our market share through effective advertising and promotions using the vast array of social media technology.
• E) To leapfrog our competition, jumping from last to first place in market share, in the next month by blitzing our customers on social media sites.

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Definitions:

European Euro

The official currency of 19 out of the 27 European Union countries, used as a common currency to facilitate trade and economic stability in the region.

Foreign Exchange Market

The global marketplace for trading currencies, determining the foreign exchange rates for every currency.

Depreciation

The decrease in value of an asset over time, often due to wear and tear or obsolescence.

Dollar

A unit of currency used in various countries, notably the United States, and recognized by its symbol $.