Examlex
Reviewing the position is NOT a necessary step in preparing a social media marketing strategy.
Cognitive Dissonance Theory
A theory suggesting that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance).
Festinger
Refers to Leon Festinger, a social psychologist best known for his theory of cognitive dissonance, which describes the feelings of discomfort resulting from holding two conflicting beliefs.
Face-to-Face Interactions
Direct communication or exchange between people who are physically present in the same location.
Latin Americans
People from countries in Latin America, characterized by diverse cultural, ethnic, and historical backgrounds.
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