The GEICO Gecko Is A(n)________ in That He Gives the Company

question 10

Multiple Choice

The GEICO gecko is a(n) ________ in that he gives the company a head start in terms of consumer recognition as it tries to break through the clutter of competing messages.

• A) activation tool
• B) hashtag
• C) creative asset
• D) social persona
• E) stunt

---

Definitions:

Cash Budget

A cash budget is a financial plan that estimates cash inflows and outflows over a specific period of time.

Housekeeping Budget

A financial plan allocating funds to maintain cleanliness, equipment, and supplies for housekeeping operations within an organization.

Occupied Rooms

In the context of hotel management, the number of rooms that are currently being used by guests.

Hourly Shift

Hourly Shift refers to the scheduled period of work or duty for an employee or a group of employees based on an hourly rate, often used in industries with variable workloads.