When General Mills Creates Specialized Campaigns for Latina Moms,________ Segmentation

question 59

Multiple Choice

When General Mills creates specialized campaigns for Latina moms,________ segmentation is being used.

• A) geographic
• B) demographic
• C) psychographic
• D) benefit
• E) behavioral

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Definitions:

Health-Related Goals

Objectives set to improve one's health status, such as exercising regularly or eating a balanced diet.

Public Policy

Principles and guidelines that govern actions taken by the government to address societal issues.

Americans with Disabilities Act

A civil rights law enacted in 1990 in the United States that prohibits discrimination against individuals with disabilities in all areas of public life.

Health Insurance Portability and Accountability Act

A United States legislation that provides data privacy and security provisions for safeguarding medical information.