Examlex
When a company markets to its "heavy users," ________ segmentation is being used.
Analysis
The process of examining data or information to draw conclusions or make informed decisions.
Automatic Facial Coding
A technology used to identify and analyze human facial expressions automatically for purposes like neuromarketing.
Eye Tracking
A technique that measures where and how long a person looks at certain points on a screen or in the physical environment, often used in marketing research.
fMRI
Functional Magnetic Resonance Imaging, a method of brain imaging that monitors neural activity through observing blood flow variations.
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