"Digital Collaborators

question 65

Multiple Choice

"Digital collaborators:"

• A) have the most gadgets of any group and use them to work, play, create, and share by visiting social networks with their mobile devices.
• B) use mobile devices to visit social networks and for texting, but they also feel like people need breaks from so much connectivity.
• C) create content such as photos and share them on social networks using their mobile devices.
• D) want to be connected but primarily for work.
• E) are more focused on old media than new.

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Definitions:

Channel Functions

The roles and activities performed by intermediaries within a distribution channel to move products from producers to consumers.

Rack Jobbers

Distributors who place products in stores on consignment and retain ownership of the products while managing inventory and setup.

Limited-Service

Describes businesses or offerings that provide a smaller range of services compared to full-service counterparts, often to specialize or reduce costs.

Cash and Carry

A type of business model where goods are sold for cash and carried away by the buyer without delivery service.