Demographic Segmentation Approaches Slice Up the Market Based on Personality,motives,lifestyles,and

question 67

True/False

Demographic segmentation approaches slice up the market based on personality,motives,lifestyles,and attitudes and opinions.

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Definitions:

Percentile

A measure indicating the value below which a given percentage of observations in a group of observations fall.

Quartile

A statistical term describing each of four equal groups into which a population can be divided based on a distribution.

Histogram

A graphical representation of the distribution of numerical data, showing the frequency of data points in consecutive, non-overlapping intervals.