An Organic Social Ad

question 58

Multiple Choice

An organic social ad:

• A) contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand.
• B) includes ad creative, an engagement device, and personalized referral content from people in the viewer's network.
• C) is shared on a person's activity stream following a brand interaction.
• D) motivates the receiver to get involved with the message and help to spread it to others.
• E) occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.

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Definitions:

Defector

An individual who renounces allegiance to one's country, cause, or organization, typically in favor of an opposing one.

Doubter

A person inclined to skepticism or lacking in conviction, often questioning the truth or reliability of something.

Champion

An individual who passionately supports, promotes, or defends a particular cause, idea, or project, often inspiring others to do the same.

Convert

To change something into a different form or properties, typically to serve a different function or purpose.