A Seed App

question 43

Multiple Choice

A seed app:

• A) contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand
• B) includes ad creative, an engagement device, and personalized referral content from people in the viewer's network.
• C) is shared on a person's activity stream following a brand interaction.
• D) motivates the receiver to get involved with the message and help to spread it to others.
• E) occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.

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Definitions:

Mortgage-Backed Security

A type of asset-backed security that is secured by a mortgage or collection of mortgages.

Home Loans

Loans offered by financial institutions to individuals for the purchase of homes, typically secured by the property itself.

Economic Model

A simplified representation of economic processes, used to analyze and predict economic behaviors.

Financial Crisis

A broad term for a variety of situations in which some financial assets suddenly lose a large part of their nominal value, often leading to a collapse of markets and economies.