The Key for Brand-Sponsored ARGs Is to Ensure a High

question 44

Multiple Choice

The key for brand-sponsored ARGs is to ensure a high level of ________.

• A) congruence between the game and the brand
• B) music in the game
• C) athletic characters in the game
• D) conflict between characters in the game
• E) comparative advertising in the game

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Definitions:

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly identified as the 4Ps: Product, Price, Place, and Promotion.

Human Skill

The ability to work effectively with people, managing interpersonal relationships and communication.

Analytical Ability

The capacity to understand and dissect complex information, problems, or data, and make reasoned decisions or insights based on that analysis.

Selling Techniques

Selling techniques are strategies and methods used by sales professionals to convince customers to purchase products or services.