The Key for Brand-Sponsored ARGs Is to Ensure a High

question 44

Multiple Choice

The key for brand-sponsored ARGs is to ensure a high level of ________.

• A) congruence between the game and the brand
• B) music in the game
• C) athletic characters in the game
• D) conflict between characters in the game
• E) comparative advertising in the game

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Definitions:

Internal Fertilization

The process in which the male delivers sperm into the body of the female (or close to the entrance of the reproductive tract).

Natural Selection

The method through which creatures more suited to their surroundings are more likely to live and have a higher number of descendants, a crucial driver of evolutionary change.

Buoyancy

The ability of an object to float or rise when submerged in a fluid, due to differences in density.

Skeleton

The internal framework of bone and cartilage in vertebrates (including humans) that supports and protects the body while also aiding in movement.