Explain Why the Game Environment Creates a Higher Impression Value

question 81

Essay

Explain why the game environment creates a higher impression value for advertising (i.e.,game advertising and advergaming)compared to that earned from traditional media placements.

---

Definitions:

Physiological Changes

Alterations in the body's normal biological functions, which can be due to various factors, including stress, exercise, or illness.

Behavioral Level

The manifestation of actions and reactions observed in individuals or groups, often studied in psychology to understand and predict human behavior better.

Emotional Level

Describes the intensity or degree of emotions a person experiences or expresses.

Physiological Level

Referring to the normal functioning of an organism or any of its parts, usually associated with biochemical and physical processes.