Ratings Are a ________; a Mental Shortcut Consumers Use to Help

question 35

Multiple Choice

Ratings are a ________; a mental shortcut consumers use to help them with decision making.

• A) rule of reciprocity
• B) norm
• C) heuristic
• D) bounded rationality
• E) referral

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Definitions:

Negative Reinforcement

A process in behavioral psychology where the removal of an unfavorable stimulus strengthens a behavior or makes it more likely to occur again in the future.

Punishment

A consequence applied with the aim of reducing the likelihood of a behavior recurring.

Observational Learning

The process of acquiring skills, knowledge, or behavior by observing and imitating others.

Operant Conditioning

A learning process in which the strength of a behavior is modified by its consequences, such as rewards or punishments.