Which of the Following Tactics of Influence Is Associated with the Social

question 78

Multiple Choice

Which of the following tactics of influence is associated with the social shopping tool of deal directories?

• A) social proof
• B) authority
• C) scarcity
• D) affinity
• E) consistency

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Definitions:

Informal Controls

Unofficial regulations and norms that guide behavior within organizations and groups, often based on culture or social interactions.

Marketing Implementation

The process of executing a marketing plan, turning strategies and plans into actions to achieve strategic marketing objectives.

Affects Marketing

refers to the emotional response that marketing strategies and messages elicit from their target audience.

Marketing Implementation

The process of executing the strategies and plans of marketing by turning them into specific actions to achieve marketing objectives.